B2XHybrid sales

Retail and wholesale
sales on one platform

Sell to end consumers and your dealers from the same product, inventory and order infrastructure. No need to manage two separate systems.

Features

Two sales models, managed in one place

All features are managed from a single panel and can be expanded based on your plan.

Single catalog

Define products once and publish them on both channels.

Pricing by customer group

The same product is shown at a different price depending on the type of customer who is logged in.

Shared inventory

Retail and wholesale orders draw from the same stock.

Separate payment rules

Card payments for retail, open account for wholesale.

Unified reporting

Compare revenue and profitability by channel in a single report.

Marketplace add-on

Connect your marketplace channels to the same inventory as well.

How it works

Moving to a hybrid model

  1. 1

    Catalog consolidation

    Your retail and wholesale products are brought together in a single catalog.

  2. 2

    Customer groups

    End-consumer, dealer and corporate groups are defined.

  3. 3

    Pricing and payment

    Each group is assigned a price list and a payment rule.

  4. 4

    Go live

    Your store and dealer portal go live at the same time.

FAQ

Questions about
hybrid sales

With B2X, both channels share the same product, inventory and order infrastructure. With separate systems, you need to synchronize this data.

No. Prices are shown based on the logged-in user's group; dealers see their own price lists, while end users see retail prices.

Yes. Adding a dealer portal to your existing store moves it to a B2X setup; your product and customer data is preserved.

Free for 15 days

Let's set up your hybrid sales model
together

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